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Putting Your Friends to the Test with Carlsberg Beer.
Duval Guillaume has developed a new interactive campaign for Carlsberg beer that is built around a Facebook application, a TV commercial and a viral YouTube video. The basic premise is how loyal are...
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The Growing Mobile Video Explosion
Yesterday Facebook, owner of Instagram announced they were adding video to the popular image sharing software. This is probably to counter act Vine from Twitter. Both services now offer users the...
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Lexus and Instagram Make a Video.
With Instagram one of the white hot darlings of social media 2.0 it’s no surprise that Lexus turned to it to create one of their latest ads. The video below was uploaded a couple of days ago to...
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Foap, Selling Your Smartphone Pics to the World.
If you are unfamiliar with Foap, you should maybe think about getting acquainted. Especially if you are one of the millions of photo snapping smartphone users around the world. The company allows users...
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The Conversation Prism, How Social Networks are Used.
The infographic below is part of an ongoing study in the digital ethnography of social media. The information comes from Brian Solis, and was brought to visualization by JESS3. This is the fourth...
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Buck Serves Up Datagrams for the US Open.
I love this. What a great use of white hot visual social media goliath Instagram, beautiful design, and animation, plus data provided by IBM. At the US Open this year, Buck in conjunction with IBM and...
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Ray-Ban Social Visionaries, from Animade and Stink Digital.
There is no denying the power of Facebook on the social media front. Like Facebook or not, they are the 800 pound gorilla which is why so many brands have turned to them to promote their products. Now...
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Tadaa, I’m Leaving Instagram.
Yesterday Instagram made it official that they were going to be running ads in your feed starting later this month. In the announcement that they posted, they said they would make it seamless, and that...
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Oh Polaroid, What Are You Thinking?
Polaroid was an iconic brand that is now a fading giant. If you want a good read on Polaroid and what happened, I highly recommend “Instant: The Story of Polaroid“. It is a look into a corporate giant...
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Vertasium Explains the Facebook “Like” Fraud.
Anyone that knows me, knows that my personal engagement with Facebook has wained over the last few years as the social media giant has grown into a giant ad revenue giant. The video below from...
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The Social Media Life Cycle.
The image below from the Social Media Center provides an insight into the process of converting content and conversations – via transactions – into recommendations. The graphic shows that the real...
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tumblr Emerges From the Tumble Weeds.
A few years back a colleague asked me what I thought the next big social network/micro blogging site would be and I half jokingly replied Tumblr. At the time my comment was dismissed with the belief...
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The Instagram Ikea Catalog.
here is an interesting use of Instagram in terms of advertising without feeling quite so much like an ad or an online catalog. Ikea Russia created an “Instagram Catalog Website” for a 34 piece...
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Fliike it With Facebook.
Lets say you are a business and you want to let everyone walking by your space know just how popular you are on Facebook. What would you do? You could spend a boatload of money on a realtime projection...
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Social Selling, the Problem with Foap.
About a year ago I downloaded and installed Foap on my iPhone. I liked the idea of selling my photos to a stock service with little effort. Like many apps, I tried it, put it back on the shelf and...
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